Market and growth drivers
Framery’s market environment
Framery’s markets can be divided into two areas: office pods and smart office solutions.
Framery considers itself an industry pioneer1) and is the global leader in its Core Office Pod Markets.2) Framery has an emerging position in smart office solutions, including room booking solutions and workspace usage data analytics.
1) The Company’s management’s view is based on several factors, including estimates of its leading position in terms of brand awareness, intellectual property rights, and technical capabilities, as well as the assessment that the Company was among the first to bring soundproof office pods to the market. 2) Source: Third-party Market Study. Framery is the market leader based on revenue generated from office pod sales in 2023 in its Core Office Pod Markets. According to the assessment of the Company’s management, Framery is the global market leader in its Core Office Pod Markets also in 2024.
Framery is the market leader in the growing market for soundproof office pods
Framery is the market leader in its Core Office Pod Markets, where it had a market share of around 17–19 percent in 2023.3) The company is approximately twice the size of its largest competitor in the Core Office Pod Markets measured by revenue. Approximately 180 market participants operate in the Core Office Pod Markets.4)
While the Core Office Pod Markets are expected to grow at a CAGR of approximately 16 per cent during the period from 2023 to 2025, Framery’s revenue has grown faster growth compared to Core Office Pod Markets at a CAGR of approximately 22 per cent between 1 January 2023 and 30 September 2025, which has further accelerated the growth of the company’s market share.5)
3) Source: Third-party Market Study. Framery is the market leader based on revenue generated from office pod sales in 2023 in its Core Office Pod Markets. According to the assessment of the Company’s management, Framery is the global market leader in its Core Office Pod Markets also in 2024. 4) Source: Third-party market research. 5) Source: Core Office Pod Markets growth based on Third-party Market Study. Framery’s revenue growth is the actual CAGR during the stated period.
Growing position in the smart office solution market
Framery has an emerging position in smart office solutions, including room booking solutions and workspace usage data analytics. The smart office solution market is parallel to the office pod market, and its growth is based on the same megatrends as the growth of the office pod market. Smart office solution can be implemented in smart soundproof office pods as well as in other closed meeting rooms and open-plan office spaces.
The smart office solution is adaptable to nearly any space, and it is expected to unlock adjacent market opportunities to pod sales. Unlike other office pod manufacturers, most of whom do not offer a smart office solution at all, Framery has comprehensive capabilities to offer a smart office solution to a wide customer base. The smart office solution is adaptable to nearly any space, and it is expected to unlock adjacent market opportunities to pod sales.
It is anticipated that both the number of users of soundproof office pods and their number per employee will increase.
Efficient use of office space and improved employee productivity
Hybrid meetings increase the need for privacy in offices
Flexibility of premises and optimization of office lifecycle costs
Competitive Landscape
The smart office solutions markets are characterised by a broad set of competitors. Other market players differ from Framery in two ways. First, these players often target large companies with their services, whereas Framery’s solution is suitable for small and medium-sized companies as well as large enterprises. Second, Framery offers both smart soundproof office pods and a smart office solution.6)
Customer satisfaction has been very strong compared to competitors. The Net Promoter Score was 56 in 2024, while the market average was 227). Among customers who actively use the smart office solution, the NPS score was even higher in 2025, reaching 868).
7)Management estimate based on Third-party Market Study. 8)NPS value based on end-customer survey conducted in connection with third-party market research (N=501). Framery has been excluded from the market average. Sources: Third-party market research and interviews with market players. 9) N=29. NPS score for 2025 is not directly comparable to the score for 2024, given differing customer samples and sourcing strategies. Sources: Third-party Market Study and market participant interviews.