It was 2010 and there were around a hundred employees working in the same open office space. Two of them, including founder & CEO Samu Hällfors, had had enough of listening to their boss speaking constantly on his phone with a headset.

It was basically impossible to concentrate on anything. The two soon came up with a less than polite proposal – that the boss go elsewhere to make his calls. He was quick with a response: “Well, buy me a phone booth”.

The only problem was that there wasn’t one on the market. The only option was to make one. That day they gave up working for that software company and started to become experts on acoustics.

And Framery was born.

The guys had found their calling.

They realized that many workplaces suffer from the same problem – with no solution available.

After years of development, analyzing customer feedback – and rigorous trial and error – our sixth generation pod the Framery O turned out to be super functional.

It was a silent place to work with superb acoustics and silent ventilation.

At first it was a struggle – as with anything new.

But when people began to use the pods their office culture quickly transformed.

News began to travel and soon companies such as Microsoft, SAP and Deloitte bought them and loved them.

They sold in the thousands. And today the Framery O is the world’s best selling pod.

Together with our customers we saw the bigger picture.

There are constant disruptions in open offices – from phone calls, ad hoc meetings and discussions.

It’s hard to recover your concentration when it’s broken – it takes time to refocus. You become less productive, less creative and your potential is not fulfilled.

“To empower people at work to get things done and focus on what really matters: solving problems, creating solutions, and building a better tomorrow.”

The way we work is changing quickly.

What was relevant in an industrial context does not apply to information work. What worked in an open-plan office does not work in multipurpose spaces.

And whatever we are learning about new digital working methods will become obsolete as soon as we start working side-by-side with artificial intelligence.

Many companies have started to invest in smart office solutions, such as soundproof office pods, to make their working environment more alluring to workers.

Noise reduction is just a part of the solution – and always will be.

With a strong focus and investment in research, we are committed to practice what we preach inside our own company.

We are determined to continue providing tools and solutions for a successful workday.