Expectations around live events have shifted. Hybrid work culture requires people to manage their day-to-day tasks wherever they go. Whether it’s taking a time-sensitive call or joining a crucial meeting, access to private spaces is more important than ever — especially at conferences and networking events.
Privacy in high demand at Nordic Business Forum
Framery smart pods have been a staple at Nordic Business Forum for years, offering attendees a soundproof space throughout the high-energy two-day event. Consistently in high demand, the pods have always been available on a first-come-first-serve, walk-in basis.

When the full family of Framery smart pods arrived at NBF 2024, the integrated occupancy lights gave attendees a fast, visual way to see available pods from a distance. This small feature made a big difference in how people navigated the space, and created an easier, more intuitive way to access privacy throughout the event.
“Framery pods have become one of the most appreciated elements of our networking area. They offer guests a quiet space to focus, connect, and recharge amidst the buzz of the event.”
Priit Liiv
CEO at Nordic Business Forum
With demand continuing to grow, the organizers wanted to improve space visibility even further for NBF 2025. They turned to Framery’s smart booking tools to create a more flexible event experience that allowed their guests to:
- Book a pod in advance
- Hop into a pod when needed
- Easily locate an available pod without wandering the entire venue



Finding a private space at events
Framery smart pods provide exceptional privacy, even in the loudest event environments. Each pod features built-in technology like occupancy lights that make them easy to find, and sensors that detect pod availability in real time. And because the pods synchronize their status with Framery’s smart booking solutions, it’s easy to highlight available spaces across the entire venue.
“The comfort and functionality of Framery pods help visitors make meaningful connections, and significantly enhance the overall guest experience at Nordic Business Forum.”
Priit Liiv
CEO at Nordic Business Forum
It’s also incredibly simple to make Framery pods bookable at live events, and allow guests to reserve a pod ahead of time or hop into an available one for ad hoc needs. With tools like Framery Room Display, attendees can book a pod directly on site, scroll through upcoming availability to secure a space in advance, all without the added hassle of downloading an app or syncing their calendar.
Bookable pods at Nordic Business Forum 2025
With Framery smart office solutions in place, NBF 2025 gave attendees easier access to privacy by making its fleet of pods fully bookable. The result was a smoother, more flexible experience that met a variety of guest needs, improved traffic flow, and reduced the frenzy of searching for a quiet space.
“The bookable Framery pods received excellent feedback this year – guests appreciated having guaranteed private space without the hassle of searching for a quiet spot during the busy event.”
Priit Liiv
CEO at Nordic Business Forum
Pod variety
A fleet of over 30 smart pods, including Framery One Compact, Framery Four, and Framery Six, offered a versatile mix of spaces to suit different needs.
Hybrid booking strategy
To balance flexibility and structure, a hybrid booking strategy assigned certain pods to be reserved in advance, and kept others open for spontaneous walk-up use.
Real-time availability displays
Real-time status updates and a live feed of available spaces gave guests multiple ways to find and book any of the smart pods when needed.

Impact across the entire event
After the event, anonymous occupancy data from Framery Connect confirmed that the bookability setup delivered real value. The data showed high demand for privacy, improved space visibility, and clear usage patterns that show guests booked pods for can’t-miss meetings, so they could attend the event’s can’t-miss moments.
Insights from Framery Connect data:
- People found privacy: With 75% average utilization across the two-day event signals that the pods were in demand and easy to access.
- Bookability worked: The reservable pods were fully booked, with the exception of peak conference moments, showing that people were able to schedule their days to make the most of the event.
- Space for calls was valued: The average use time of Framery One Compacts was 30-minutes, indicating that guests used them mainly for phone calls and virtual meetings.
“Framery pods add a unique professional touch to the event atmosphere, and make it possible for attendees to have important conversations and business meetings right in the middle of everything.”
Priit Liiv
CEO at Nordic Business Forum
Privacy at events is no longer a perk – it’s a requirement
The event experience is changing. Today’s guests expect organizers to provide private spaces, and make them easy to find and book. Framery’s smart pods and space booking tools help events deliver on-demand privacy that’s easy to access and simple to manage, without adding tech burden on attendees.
With Framery, Nordic Business Forum was able to give their guests the flexibility to focus, meet, and stay present — without missing a moment of the event.

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